Last Updated: November 16, 2025
A Quick Introduction
We are Snap Finger Click Limited, a UK-based game developer. We make party games for PC and console. This interactive center is designed to make our Privacy & Cookie Policy clear, transparent, and easy to navigate. We want you to understand your rights and our responsibilities in plain English.
Your Privacy at a Glance
Who is in control?
Snap Finger Click Limited. We are the "Data Controller" for our websites, our shop, and our own games (like Awkward).
What data do we collect?
We collect data when you use our websites, buy from our shop, or play our games. This can include analytics, purchase details, and game telemetry.
What about children?
We take this very seriously. Our services are often "likely to be accessed by children," so we apply the special protections of the UK's Children's Code to all our services.
Do we sell your data?
No. We do not sell your personal data. We may "Share" data (as defined by California law) for advertising, which you can opt-out of.
Who can I talk to?
You can contact us any time about your privacy at privacy-policy@snapfingerclick.com.
Our Commitment to Children & Young People
As a game developer, many of our services are 'likely to be accessed by children'. We design all our services in conformance with the UK's Age Appropriate Design Code (the 'Children's Code'). The best interests of the child are a primary consideration in everything we do. This section explains our commitments in plain English.
We use a neutral age-gate (a date-of-birth request) on our games and services to identify users who are under 18. This helps us apply the right protections.
For users identified as under 18, all non-essential data collection, public profiles, and data sharing features are switched OFF by default. You must actively choose to turn them on.
We do not collect precise geolocation data (like your exact GPS coordinates). Any non-precise location features (like setting a general region) are OFF by default.
We do not use personal data for marketing, advertising, or behavioral profiling of anyone under 18. Period.
We do not use manipulative game mechanics ('nudge techniques') to encourage users to weaken their privacy settings, share more data than necessary, or make purchases.
What Personal Data We Collect (and Why)
We collect different types of data depending on how you interact with us. We believe in "data minimization," which means we only collect what we truly need. This section breaks down what we collect and why we need it. Use the tabs to explore data collection on our different services.
Data Collection Overview
This chart shows the general categories of data we collect across our services. Not all data is collected in every service. For example, we only collect financial details when you buy something from our store.
Data Collection by Service
When you visit our Website (snapfingerclick.com)
Analytics Data
What: IP address, device type, cookie ID, pages visited.
Why: To analyze website traffic and for marketing (Our legal basis is Legitimate Interest / Your Consent).
Via: Facebook Pixel, Google Analytics.
Contact Data
What: Name, email.
Why: To respond to your business inquiry (Our legal basis is Legitimate Interest).
Via: You, when you email enquiries@snapfingerclick.com.
Player Support Data
What: Email, platform, game logs, description of issue.
Why: To solve your technical issue (Our legal basis is Performance of a Contract).
Via: You, via our support page, processed by Google Workspace.
When you use our E-Commerce Store (shop.snapfingerclick.com)
Order Data
What: Name, shipping address, billing address, email, phone, purchase history.
Why: To fulfill your physical order and provide updates (Our legal basis is Performance of a Contract).
Via: You, via our Shopify store.
Payment Data
What: Payment status, last 4 digits of card.
Why: To process your payment (Our legal basis is Performance of a Contract).
Via: Our processor, Shopify. We do not see or store your full credit card number.
When you play our Own-IP Games (e.g., Awkward)
Platform ID
What: Steam ID, PSN ID, Nintendo ID, etc.
Why: To identify you in the game, save progress, and manage multiplayer (Our legal basis is Performance of a Contract).
Via: Sony, Microsoft, Nintendo, Steam. We do not run our own account system.
Game Telemetry
What: Pseudonymous data like scores, crash logs, IP address, game choices.
Why: To improve game stability, balance gameplay, and provide multiplayer (Our legal basis is Legitimate Interest).
Via: Our analytics provider, Unity Analytics.
"Live Show" API Data
What: Your public YouTube/Twitch channel name and profile picture. We also process viewer chat messages (votes) in real-time.
Why: To allow you to use the "Live Show" feature (Our legal basis is your Consent).
Via: YouTube/Twitch APIs. We do not store this API data.
Your Data Rights & Choices
You have rights over your personal data, no matter where you live. Different laws provide specific rights, so we've separated them by region to make them clearer. Find your region below to see the specific rights you have and how to exercise them.
Your Rights under UK & EU GDPR
If you are in the UK or European Union, you have the following rights:
You can ask for a copy of the personal data we hold about you.
You can ask us to correct any information you believe is inaccurate.
You can ask us to delete your personal data, under certain conditions.
You can object to us processing your data, especially for direct marketing.
You can ask us to "pause" our use of your data, under certain conditions.
You can ask for your data in a machine-readable format to send to another company.
How to Exercise Your Rights
Please contact us at privacy-policy@snapfingerclick.com. We will not discriminate against you for exercising your rights. You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO).
Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights:
You can ask us to disclose what personal information we collect, use, disclose, and "share".
You can ask us to delete your personal information, subject to certain exceptions.
You can ask us to correct inaccurate personal information.
We do not "sell" your data in the traditional sense. We do "Share" data (via our Facebook Pixel) for cross-contextual advertising. You can opt-out of this by using our cookie settings banner.
We do not collect "Sensitive Personal Information" (like race, religion, or precise geolocation) for the purpose of inferring characteristics about you.
How to Exercise Your Rights
Please contact us at privacy-policy@snapfingerclick.com. We will not discriminate against you for exercising your rights.
Our Policy Scope (What It Covers)
This is a very important distinction. This policy covers all services where Snap Finger Click is the Data Controller (meaning we are in charge of the data). This policy does NOT cover games where we are the developer for another publisher. In that case, we are a "Data Processor" (a service provider) and the publisher controls your data.
This Policy COVERS
Services where we are the Data Controller:
- Our websites (snapfingerclick.com)
- Our e-commerce store (shop.snapfingerclick.com)
- Our newsletter (via Mailchimp)
- Our own games where we are the publisher:
- Awkward
- Awkward 2
- It's Quiz Time
- It's Quiz Time: GUINNESS WORLD RECORDS Edition
- Act It Out
- Act It Out XL
- Befuddle
This Policy does NOT Cover
Games where we are only the Developer (Data Processor):
- UNO (Controller: Ubisoft)
- Family Feud (Controller: Ubisoft)
- Trivial Pursuit Live! 2 (Controller: Ubisoft)
For these games, you must read the publisher's privacy policy to understand your rights.
Security, Retention & Data Transfers
We take protecting your data seriously. This section explains the technical measures we use, how long we keep your data, and where it might be processed.
Data Security
We use technical and organizational measures to protect your data. This includes:
- SSL encryption for data in transit.
- Internal access controls to limit who can see your data.
- Working with trusted partners (like Shopify and Google) who have strong security.
Data Retention
We only keep your data for as long as we need it for the purpose it was collected, or for legal reasons.
- Shop Orders: Retained for tax/legal purposes.
- Player Support Tickets: Retained for a period after the ticket is closed to ensure resolution.
- Website Analytics: Generally kept for 26 months.
International Data Transfers
We are a UK company. Your data is primarily stored in the UK. However, some of our service providers (like Google, Meta, Shopify, and Unity) are based in the United States.
When we transfer data outside the UK/EEA, we use legal safeguards to ensure its protection. This includes relying on the EU-US/UK-US Data Privacy Framework and/or Standard Contractual Clauses (SCCs).
How to Contact Us
If you have any questions about this policy, your rights, or how we handle your data, please get in touch.
Data Controller
Snap Finger Click Limited
Email (for privacy):
privacy-policy@snapfingerclick.com
Address:
James House, 2 Brunswick Terrace
Brighton, BN3 1HN
United Kingdom
Company Number: 09422021